Simple and Useful Social Media Tips for Young Artistes
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If you are into Social Media (SM): excellent. If you are not, it’s high time you started. During the lockdown period, you have the time to experiment with Social Media, find out what works for you, what does not, learn how to augment your presence in and how to get the best results from different SM platforms.
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Here, Indian Sounds & Steps presents a few useful and doable tips for aspirants that can help you get the desired results from SM - without professional help.
Different platforms, different posts: If you put the same posts (even with a few changes) in all platforms, visitors will know what to expect even without visiting your platform. This is another reason to put your efforts on a few select platforms.
Go video: Most visitors on SM have to be spoon-fed. Photographs are better than text, and videos are better than photographs to keep them hooked. Don’t worry too much about the quality, as long as you have videos to upload.
Get personal: Don’t restrict your postings to your performing arts prowess and life. Once in while at least, post some personal stuff, on your life beyond the arts. Are you passionate about water colors, cooking, sports, adventure? Do you love kids? Hope you got the hint.
Be authentic: Be true, whatever you post. Exaggeration is fine and is also appreciated by most SM users. But you will lose them if they get a hint that what you posting is not true.
Consistency pays: Even if you don’t upload many posts, try to be consistent. Prepare a weekly time table of when / what (topic) you plan to post, and try to stick to it. For beginners, a post at least twice a week is fine.
Interact, interact: When you make your time-table, also make one to reply, acknowledge appreciations and to even ask questions. If time is short, just a simple ‘Like’ on the visitor’s ‘Comment’ can do the trick.
Try live streaming: You might also include ‘live streaming’ in your calendar. It’s becoming truly popular with each passing day. So think about a theme and join the bandwagon.
Less is big: Post sparingly and your will post better. Most SM platforms have algorithms that supports sparing users, basically to encourage them to use the media. So if you plan to make a big announcement, put up a teaser, wait for a few days, then make the announcement.
Use links sparingly: Put link to photographs or videos only of you have no option. Most SM users are an impatient lot and they love to see what post at the very first shot. So put images and videos right at the front, especially on platforms like Facebook.
Keep experimenting: By experimenting, you can kill two birds with one stone. One, you learn what best works for you. Two, your audience won’t get bored seeing similar type of content from you.
Learn from peers, competitors: Keep watching the SM platforms of those who are doing better than you in these platforms. Don’t copy them, just try to emulate them.
Learn from SM insights: Visit the backends of your platforms and check when your followers are the most active. Whether it is Instagram or Facebook Insights or Twitter Analytics, they have a treasure trove of information. Plan posts when users are most active online.
Don’t miss hashtags: Hashtags increase your chance to get noticed among the particular SM consumer category you are targeting. This can lead to better engagements in your posts, because there a large number of users who check for posts based on particular hashtags.[/vc_column_text][/vc_column][/vc_row][vc_row enable_arrows_animation=”no”][vc_column]